A Luxembourg-based investment firm has invested $15 million in a Tunisia-based company in the disposable hygiene products sector, to expand its presence in Sub-Saharan Africa, strengthen sustainability efforts, and increase access to disposable hygiene products in underserved markets.
Deal Brief
| Deal Aspect | Details |
| Investor | BluePeak Private Capital |
| Investing Fund | BluePeak Private Capital Fund SCSp |
| Investee Company | Sancella |
| Sector | Consumer, Disposable Hygiene Products |
| Investee Company Headquarters | Tunis, Tunisia |
| Investment Amount | $15 million |
| Deal Type | Debt |
| Deal Structure | Structured Note, Sustainability-Linked Investment |
| Core Offering | Manufacturer and distributor of disposable hygiene products, including brands such as Peaudouce, Nana, Lotus, Tena, and Tork. |
| Key Features | – Expansion in Sub-Saharan Africa |
| – Carbon emission reduction initiatives | |
| – Reduction of water and plastic usage in production | |
| Additional Benefits | Supports UN Sustainable Development Goals: Goal 5 (Gender Equality), Goal 6 (Clean Water and Sanitation), Goal 8 (Decent Work and Economic Growth), Goal 12 (Responsible Consumption and Production), and Goal 13 (Climate Action). |
| Quote by Co-founder | “We are pleased to partner with Sancella, a leading force in the disposable hygiene sector with top-tier manufacturing capabilities.” – Rami Matar, Senior Partner at BluePeak |
| Platform Capabilities | Established baseline for CO2 emissions and implementing strategies to reduce carbon footprint. |
| Partnerships | Distributes well-known brands owned by Essity, such as Peaudouce, Nana, Lotus, Tena, and Tork. |
| Market Need | – Growing demand for disposable hygiene products in Africa driven by rising consumer awareness and favorable demographic trends. |
| – Significant market opportunity in underserved lower-income countries. | |
| Investor’s View | “Our investment is pivotal in advancing Sancella’s mission to expand access to essential hygiene products across Africa.” – Rami Matar, Senior Partner at BluePeak |
| Key People in Investment | – Sancella: Farouk Zouhir (CEO) |
| – BluePeak: Rami Matar (Senior Partner) | |
| Expansion Plans | Increase presence in Sub-Saharan Africa and strengthen market leadership in the region. |
| Innovations | Focused on sustainability through carbon reduction, water conservation, and reduced plastic usage. |
| Client Base | Serves the Maghreb and Francophone West Africa markets with a strong portfolio of trusted hygiene brands. |
Courtesy of Deal Book Africa
